New Vision Coop

Great planning and involvement on the front-end of a project never goes unnoticed when it comes time to launch. New Vision made it a point to have all key players play a part in the planning process, which allowed us to accurately represent the needs of all areas of the business—and made for a smooth launch.

While the previous site delivered a hearty amount of facts at the hand of a very well-intentioned team, they needed a design and CMS that provided a more straightforward, unified experience for all parties involved. Evaluating the motivation of the site and the true needs of the customer allowed for a less convoluted navigational structure from which content could be developed around. Overall, I invested heavily in making use of each area of the page cleanly and efficiently through strategic pairings of words, images, colors, movement and fonts.

Fun Fact: One of my favorite touches on this site is the homepage video. Although budget did not allow for a custom video for this space, the client diligently provided quality drone footage they had on hand, which I was able to stitch into quick snippets representing the cornerstones of their business.

Project completed under VistaComm.