Key Coop
OVERVIEW
Key Coop was looking to simplify and soften its previous look for something sleek and modern that remained true to their core business, customers, and principals.
MY INVOLVEMENT
- Project Management
- Website Design
- Content Migration
- Client Training
WEBSITE URL
PROJECT SUMMARY
Conversation with Key Coop centered around bringing focus and function to the homepage. Navigation and homepage elements were all simplified to promote the core departments. Key is active in content creation and wanted a way to variably feature different topics but within a confined structure. The solution was a rotating hero image area with a call to action and a flexible events and news area directly below.
In comparison to the previous site, the bold blue and orange have been anchored with the use of mid- to dark-grays. So, while there are bright feature areas, the overall impression is cleaner, more consistent, and bold—but not overwhelmingly so.
Project completed under VistaComm.